Advertising Policy
- Overview
Our advertising policy provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think your ad was mistakenly disapproved, you can request a review of the decision by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.
Keep in mind that violating our ad policies may lead to enforcement action against your Profile, associated Pages, and/or ad accounts. Enforcement actions may include:
- Disabling associated Pages
- Disabling existing ads; and
- Restricting the ability to run new ads.
Common Points of Confusion
To help you build a compliant and user-friendly ad experience we've highlighted some common areas of confusion.
- Personal Attributes
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name.
- Sexually Suggestive Content
Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative. Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.
- Ekobridge's Brands
Ads linking to Ekobridge (including Pages, groups, events or sites that use Ekobridge Login) may make limited reference to “Ekobridge” in ad text for the purpose of clarifying the destination of the ad. Ads should not represent the Ekobridge brand in a way that makes it the most distinctive or prominent feature of the creative. Ekobridge brand assets should not be modified in any way, such as by changing the design or colour, or for the purpose of special effects or animation.
- The Ad Review Process
Before ads show up on Ekobridge, they’re reviewed to make sure they meet our Advertising Policies. Typically, most ads are reviewed within 24 hours, although in some cases it may take longer.
What We Consider
During the ad review process, we'll check your ad's images, text, targeting, and positioning, in addition to the content on your ad's landing page. Your ad may not be approved if the landing page content isn't fully functional, doesn't match the product/service promoted in your ad or doesn't fully comply with our Advertising Policies.
What Happens After an Ad is Reviewed?
After your ad is reviewed, you'll receive a notification letting you know if your ad is approved. If it’s approved, we'll start running your ad and you can see your results in the ads manager.
- Steps to Take if Disapproved
Edit Your Ad
If your ad isn't approved for not fully complying with our policies, you can edit it and resubmit for review. To edit your ad:
- Check the email address associated with your advertising account. If your ad doesn't get approved, we'll send you an email with details that explain why.
- Using the information in your disapproval email, you can edit your ad and create a compliant one.
- Save your edited changes. Once you save your changes, your ad will be resubmitted for review.
Appeal the Decision
If you can't edit your ad or feel it was a mistake that it wasn't approved, you can request a review of the decision by emailing This email address is being protected from spambots. You need JavaScript enabled to view it.
- Prohibited Content
- Ads that offends, undermine, demean, insult the Christian faith or attempt to do so.
Ads must not violate our User Terms and Listing Rules.
- Illegal Products or Services
Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.
- Discriminatory Practices
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
- Tobacco and Related Products
Ads must not promote the sale or use of tobacco products and related paraphernalia. Advertisements must not promote electronic cigarettes, vaporizers, or any other products that simulate smoking.
- Drugs & Drug-Related Products
Ads must not promote the sale or use of illegal, prescription, or recreational drugs.
- Unsafe Supplements
Ads must not promote the sale or use of unsafe supplements, as determined by Ekobridge in its sole discretion.
- Weapons, Ammunition, or Explosives
Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.
- Adult Products or Services
Ads must not promote the sale or use of adult products or services, except for ads for family planning. Ads for contraceptives must focus on the family planning features of the product, and not on sexual pleasure or sexual enhancement, and must be targeted to people 18 years or older.
- Adult Content
Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative. Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.
- Third-Party Infringement
Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights, please email us on This email address is being protected from spambots. You need JavaScript enabled to view it.
- Sensational Content
Ads must not contain shocking, sensational, inflammatory or excessively violent content. For example:
Ads claiming a person or group of people are a threat to the physical safety, health, or survival of others on the basis of race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity, serious disease, disability, or immigration status
Ads promoting violent or dehumanizing speech, statements of inferiority, or contempt or disgust based on protected characteristics or immigration status
Ads must not contain praise, support, or representation of individuals or groups that support organizations and movements with ties to violence, including non-state militia groups and QAnon
- Ad depicting mutilation
- Ad depicting graphic details of an ongoing medical procedure
- Ad depicting graphic details of torture or suffering
- Ad depicting a weapon pointed at the viewer
- Ad depicting gruesome details of an accident or a crime
- Ad depicting pimple popping
- Personal Attributes
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name.
- Misinformation
Ekobridge prohibits ads that include claims debunked by third-party fact checkers or, in certain circumstances, claims debunked by organizations with particular expertise. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise on Ekobridge.
- Controversial Content
Ads must not contain content that exploits crises or controversial political or social issues for commercial purposes.
- Non-Functional Landing Page
Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.
- Cheating and Deceitful Practices
Ads may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices.
- Grammar & Profanity
Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems.
- Nonexistent Functionality
Ads must not contain images that portray nonexistent functionality. This includes imagery that replicates play buttons, notifications, or checkboxes, as well as ads containing features that do not work, such as multiple choice options in the ad creative itself.
- Personal Health
Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.
- Payday Loans, Paycheck Advances, and Bail Bonds
Ads may not promote payday loans, paycheck advances, bail bonds, or any short-term loans intended to cover someone's expenses until their next payday. Short term loan refers to a loan of 90 days or less.
- Multilevel Marketing
Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.
- Penny Auctions
Ads may not promote penny auctions, bidding fee auctions, or other similar business models.
- Misleading Claims
Ads must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service or claims setting unrealistic expectations for users such as misleading health, employment or weight-loss claims.
- Low Quality or Disruptive Content
Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content.
- Spyware or Malware
Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.
- Automatic Animation
Ads must not contain audio or flash animation that plays automatically without a person's interaction or expands within Ekobridge after someone clicks on the ad.
- Unacceptable Business Practices
Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information. For example:
Permitted:
- Ads that link to websites that offer free trials for new customers that sign up for a service
- Ads that link directly to official visa websites or websites that inform users about visa requirements without promising any outcome
Not permitted:
- Ads promoting background checks that claim to sell access to personal information
- Ads that promote products or services that claim to boost Facebook or Instagram likes or followers
- Ads that promote schemes or services that claim to guarantee a visa without any requirements
- Ads that feature a picture of a public figure to mislead users into buying a scam product
- Circumventing Systems
Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.
- Prohibited Financial Products and Services
Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.
Not Permitted:
- Initial Coin Offerings
- Binary Options
- Contract For Difference Trading
- Sale of body parts.
Ads must not promote the sale of human body parts or fluids.
- Vaccine Discouragement
Ads must not discourage people from vaccination or advocate against vaccines.
Permitted
Ads which discuss vaccine legislation
Not Permitted
Ads that claim vaccinations are unsafe or unhealthy, or will result in death or injury
Ads that are inconsistent with health authorities (including local health authorities) guidance on vaccination.
- Restricted Content
- Alcohol
Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Ekobridge's targeting requirements and applicable local laws. Note that our policies prohibit ads promoting or referencing alcohol in some countries, including but not limited to: Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Thailand, Turkey, United Arab Emirates and Yemen.
- Dating
Ads for online dating services are not allowed.
- Online Gambling and Gaming
Ads that promote online gambling, and gaming where anything of monetary value (including cash or digital/virtual currencies, e.g. bitcoin) is required to play and anything of monetary value forms part of the prize, are not allowed.
- Online Pharmacies
Ads must not promote the sale of prescription pharmaceuticals. Ads for online and offline pharmacies are only permitted with prior written permission. Email us This email address is being protected from spambots. You need JavaScript enabled to view it.
- Promotion of Over-The-Counter Drugs
Ads that promote over-the-counter medicines must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with applicable local laws.
- Subscription Services
Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements:
- Display an empty check box in your landing page content that people must check in order to accept the terms and conditions. You must not display a check box that is checked by default.
- Include a link to your privacy policy in your landing page content.
- Clearly represent the price of your promoted service, including any details of recurring charges. Even if the price is displayed in the terms and conditions, it must also appear within your ad's landing page content.
- Content on the ad's landing page must clearly describe and display the subscription's terms and conditions. This can be a summarized version of the terms and conditions, as long as the subscription's primary information is clearly communicated, including details on canceling the service.
- Ads for programs or services that require a subscription must target people 18 years or older.
- Ad copy must make the subscription terms clear, for example, by stating "Subscription required".
- Ad text must describe the service or product in an accurate way, and must fully describe business models without concealing details of hidden offers.
- Ads for free trial offers must clearly disclose all components of entry. If there will be a recurring charge beyond the free trial, the landing page content must clearly disclose when the charge will take place and how much it will be.
- Financial and Insurance Products and Services
Ads promoting credit card applications, or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages, transaction fees, interest rates and the physical address of the entity offering the product within the ad's landing page. Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or above. Ads promoting credit cards, loans or insurance services must not directly request the input of a person’s financial information, including credit card information.
- Branded Content
Ads promoting branded content must tag the featured third party product, brand or business partner. Branded content within ads is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value.
9.a Ads About Social Issues, Elections or Politics
Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Ekobridge. Where appropriate, Ekobridge may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited in specific regions ahead of voting;
Ads with the following content aren’t allowed:
- Ads that portray voting or census participation as useless/meaningless and/or advise users not to vote or participate in a census.
- Ads that delegitimize any lawful method or process of voting or voting tabulation (including in-person voting on paper or on machines, absentee voting, vote by mail, and lawful collection of ballots) as illegal, inherently fraudulent or corrupt, or will result in a fraudulent or corrupt election administration or outcome.
- Ads that delegitimize an election and/or result as fraudulent or corrupt because the result can't be determined on the final day of voting and/or before ballots received after the final day of voting are lawfully counted.
- Ads that claim voter fraud (such as voter impersonation, duplicate voting, or non-eligible individuals voting) is widespread and/or alters the outcome of elections and/or results in a fraudulent or corrupt election.
- Ads that claim the election date or the mechanism for electing the President can be changed in ways not permitted by the Constitution or federal law.
- Ads with premature claims of election victory.
- Ads that are inconsistent with health authorities on voting safely.
9.b Disclaimers for Ads About Social Issues, Elections or Politics
The disclaimer you submit for your ad about social issues, elections or politics must comply with all of Ekobridge’s guidelines, User Terms, Listing Policy, Advertising Terms and other community guidelines. This information is provided by you during the ad authorization process and will be displayed on your ad’s header.
- Cryptocurrency Products and Services
Ads may not promote cryptocurrency trading or related products and services without prior written permission. Advertisers planning to run ads promoting cryptocurrency, cryptocurrency exchanges, cryptocurrency mining software and hardware, and cryptocurrency investment advice must first receive confirmation for eligibility. The cryptocurrency products and services ads policy requires advertisers to be approved in order to help prevent misleading advertising for these products and services. Ads promoting other products, such as blockchain technology, cryptocurrency industry news, education, events, ancillary services, payment methods, digital payment tools, and merchandise, do not require prior written permission and may advertise, as long as the ad adheres to the Advertising Policies.
- Drug and Alcohol Addiction Treatment
Ekobridge requires advertisers who wish to run addiction treatment ads to be certified with LegitScript, and apply to ekobridge for permission to advertise.
Addiction treatment ads include, but are not limited to: Clinical addiction treatment services or websites providing information about in-person treatment, online and in-person support groups, and crisis hotlines for those in recovery or who are seeking information about addiction treatment.
Advertisers can apply for certification with LegitScript here.
- Cosmetic Procedures and Weight Loss
Ads marketing weight loss products and services must be targeted to people at least 18 years or older. Ads marketing cosmetic surgeries and procedures must be targeted to people at least 18 years or older.
- Social Casino Games
Ads for social casino games, which are online games that simulate casino gambling (e.g. poker, slots, roulette etc) where there is no opportunity to win money or money’s worth, are allowed only if they are targeted to people 18 years or older.
- Video Ads
Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies below:
- Disruptive Content
Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.
- Entertainment Related Restrictions
Ads for movie trailers, TV shows, video game trailers, and other similar content intended for mature audiences are only allowed with prior written permission from Ekobridge and must target people who are 18 years or older. Depictions of the following content within these ads are not allowed:
- Drugs and alcohol use
- Adult content
- Profanity
- Violence and gore
7. Targeting
You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.
- Positioning
- Relevance
All ad components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.
- Accuracy
Ads must clearly represent the company, product, service, or brand that is being advertised.
- Related Landing Pages
The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.
- Lead Ads
Advertisers must not create Lead Ads questions to request the following types of information without our prior written permission.
- Account Numbers
Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission.
- Criminal History
Ads must not request information regarding criminal or arrest history without our prior permission.
- Financial Information
Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has without our prior permission.
- Government Issued Identifiers
Ads must not request government-issued identifiers, including Social Security numbers, passport numbers or driver's license numbers without our prior permission.
- Health Information
Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.
- Insurance Information
Ads must not request insurance information, including current insurance policy numbers, without our prior permission.
- Political Affiliation
Ads must not request information regarding political affiliation.
- Race or Ethnicity
Ads must not request information regarding race or ethnicity without our prior permission.
- Religion
Ads must not request information regarding religion or philosophical beliefs without our prior permission.
- Sexual Orientation
Ads must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.
- Template Questions
Ads must not request the same or substantially similar information that you could use a Template Question to request.
- Trade Union Membership
Ads must not request information regarding trade Union membership status without our prior permission.
- Usernames or Passwords
Ads must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission.
- Use of Our Brand Assets
- Brand Endorsement
Ads must not imply a Ekobridge endorsement or partnership of any kind, or an endorsement by any other Ekobridge Company or affiliate.
- Brand Usage in Ads
Ads linking to Ekobridge (including Pages, groups, events or sites that use Ekobridge Login) may make limited reference to “Ekobridge” in ad text for the purpose of clarifying the destination of the ad. Ads should not represent the Ekobridge brand in a way that makes it the most distinctive or prominent feature of the creative. Ekobridge brand assets should not be modified in any way, such as by changing the design or color, or for the purpose of special effects or animation.
- Copyrights & Trademarks
All other ads and landing pages must not use our copyrights, trademarks, or any confusingly similar marks, except as expressly permitted by Ekobridge or with our prior written permission.
- User Interface Screenshots
When featuring the Ekobridge, Messenger (UI) in an ad, it must accurately depict how the UI currently appears and functions in product. If an action or functionality depicted cannot happen in the current product or within the current UI then it cannot appear to happen in an ad.
Depictions of the UI in ads must be featured within the context of a relevant device (ex, mobile or desktop) and as permitted by Ekobridge. The UI may not be modified in any way, including, but not limited to: adding special effects, interference or animation. Glyphs or elements of the UI may not be used separately or individually.
- Data Use Restrictions
- Ensure any ad data collected, received or derived from your Ekobridge ad (“Ekobridge advertising data”) is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring your service providers protect any Ekobridge advertising data or any other information obtained from us, limit their use of all of that information, and keep it confidential and secure.
- Don’t use Ekobridge advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Ekobridge) and only to assess the performance and effectiveness of your Ekobridge advertising campaigns.
- Don’t use Ekobridge advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
- Don't transfer any Ekobridge advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.
12. Notable points
- The Advertising Policies apply to ads and commercial content served by or purchased through Ekobridge, on or off the Ekobridge services. You may be subject to additional terms or guidelines if you use certain Ekobridge advertising-related products or services
- Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.
- We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don't reflect the personal beliefs, characteristics or values of the people who use Ekobridge.
- Once displayed, ads are public information. Ads may be re-shared and accessed outside of the targeted audience, including from the Ekobridge Page running the ads or within Ekobridge Products. If users have interacted with your ad, your ad may remain on Ekobridge products (for example, shared until the users delete it or visible to users through their account tools). Ekobridge may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if Ekobridge believes that disclosure would assist in a lawful investigation.
- If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.
- We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.
- For policies that require prior written permission, Ekobridge may grant these permissions.
- These policies are subject to change at any time without notice.
